Every day, sustainable mobility providers work to get more people to change their travel habits. But excellent service and seamless operations aren’t enough. Riders need to choose your brand whenever they need a trip. How do you offer something beyond the standard rewards scheme? A simple, effective way is to bring gamification into your app.

With StriveCloud, Wunder Mobility's gamification partner, you can motivate riders to take more trips inside a fun, customer-centric experience. Here's the case for gamification and its main benefits for mobility providers.

What is mobile app gamification?

Gamification applies game-design elements and principles in non-game contexts: a set of activities that solve problems using the characteristics of games. In an app, it means applying those principles to boost engagement and build loyalty.

How is it different from a standard rewards system?

Our brains respond to rewards. We act when we know there’s a reward, either extrinsic (gift cards, loyalty points) or intrinsic (status, progress, positive feelings). Standard rewards stop at extrinsic ones, which aren’t effective long-term. Gamification combines both in a system that puts the user at the center, motivating behaviors that directly support your business goals.

Adding gamification to an existing loyalty scheme is easier than it sounds. With StriveCloud you can start using the software like a loyalty system, then build on top with gamification features. You get access to more than 20 interactive features proven to engage customers: an in-app currency that shows CO2 reduction, a challenge between neighborhoods in your city, and much more.

Research shows that turning a standard loyalty program into a competitive game with leaderboards, challenges, and achievements improves conversion. It encourages more trips and boosts referrals. After a while, your customers come for the mobility and stay for the fun.

Why shared mobility operators need it

It isn't easy to get people onto a bike over their own car, especially in a rainy city like London. That didn't stop Forest, whose mission is to make micromobility more popular, affordable, and sustainable. Focusing on why Londoners choose sustainable transport, they teamed up with StriveCloud for a fun, impactful loyalty program: a mix of rewards, challenges, TreeCoins (their in-app currency), and a lottery feature that tapped into what drives riders to pick up an e-bike.

Shared sustainable mobility is one of the best industries for gamification, because it relies so much on motivation and behavior. The key is to move from extrinsic rewards to intrinsic ones, like feeling part of a community of change-makers, so riders keep using the service because it’s fun and rewarding.

The benefits, in short

  • incentivize desired behavior: more rides booked, more miles traveled
  • make the experience fun, which research links to loyalty
  • help with fleet rebalancing
  • get to know your audience better through app-experience data

How to get started with StriveCloud

First, identify the best gamification strategy for your app (your users’ strongest motivators, the game dynamics you want) in a kick-off workshop with your team. Next, StriveCloud connects your data points and CRM so no experience data is lost. Finally, they surface the latest features and train your whole team so you can make the most of the system and adapt it to your needs.

Gamification positions you not just as a fun-to-use provider but as a customer-centric, reliable partner on your riders’ journeys. For the operator’s view of the benefits, see how gamification creates a fun, engaging experience.