The rebirth of NECTURE

Gunnar Froh, Wunder Mobility: You've been in this space for many years, much like myself. Recently you went through a significant transformation, rebranding under a new name. How did that come about, and what do you offer today?

Christian Adelsberger, NECTURE: We just rebranded to NECTURE. It's only been 48 hours since our launch event, and everyone is excited. The rebrand was an evolutionary step. The external environment and our products didn't change, but we evolved internally. When I started the company, I was driven by the desire to build something outstanding, something people would look at and say no one else had done it like that. But that was largely driven by external expectations, or what I perceived them to be.

Later, in 2019 and 2020, when we began working with car-sharing companies, I discovered what truly mattered to me: creating impact in our clients’ businesses. The CFO of our first pilot customer once called me, concerned about our impact on his P&L. I thought we were charging too much, but he meant the revenue increase we were generating. That was the moment I realized we had product-market fit.

Moving toward car-sharing

Christian Adelsberger, NECTURE: That was a turning point. We decided to focus entirely on products for car-sharing and shared mobility. Over the last three to four years we started getting more interest from business fleets and non-shared-mobility companies. At first we were puzzled, but we embraced it, especially with our charging products, which helped business fleets electrify successfully. In the last three months we've delivered 250 megawatt hours of charging energy to the fleets we serve. That's roughly 1.2 million kilometers driven and about 150 tons of CO2 saved. That realization prompted us to rebrand and redefine our purpose as NECTURE.

Gunnar Froh, Wunder Mobility: For someone unfamiliar with your product, who are your customers, and what does it do for them?

Christian Adelsberger, NECTURE: Initially we worked with car-sharing companies to make sure their fleet was where demand was, optimizing revenue. As EVs entered those fleets, we began steering charging: which vehicles should charge, when, and where. That extended to business fleets. Essentially, we make sure fleets are charged to their optimal level, cutting operational charging costs significantly.

NECTURE as a product

Gunnar Froh, Wunder Mobility: So it's a B2B software product for fleet operators to manage relocation and charging, using machine learning. How do you quantify the impact for customers?

Christian Adelsberger, NECTURE: We always back the case with hard numbers. For rebalancing, we measure trips made by rebalanced versus non-rebalanced vehicles. For charging it’s more complex, so we build KPIs like charging state and fleet availability, then compare before and after. Customers typically save on operational costs and energy costs through wholesale contracts, and sometimes share in the monetary value our charging strategies create.

Gunnar Froh, Wunder Mobility: You're not just a software tool. You also provide energy contracts. Can you explain that?

Christian Adelsberger, NECTURE: It wasn’t a strategic plan to become an energy wholesaler. Some customers wanted everything managed by one service. Since we connect directly with utilities and infrastructure providers, we saw a chance to add value by managing multiple fleets within a city.

Gunnar Froh, Wunder Mobility: Does your solution integrate with other tools, or do you provide a front end for operators?

Christian Adelsberger, NECTURE: Our product has two parts: a technology-driven, AI-driven service that handles real-time measurement and decision-making to create recommendations, and, in most cases, the execution of those tasks too, whether relocating or charging vehicles.

Christian's insights show how NECTURE is reshaping EV fleet management through advanced technology and optimized operations. The full conversation is on the Wunder Mobility podcast.