April 20, 2022
The gap is your opportunity: Framework to identify markets with shared micro mobility opportunities
Since 2018, more and more shared micro mobility operators have been expanding their services to new cities. When launching in a new market, the first questions that need to be answered are: Is there enough room for an additional player and how large should the fleet be. Here, we try to narrow down the answers to these questions by applying the insights from the Shared Micro Mobility report.